As of 1 August 2011, the Circustheater in The Hague, Netherlands will be known to the public as the AFAS Circustheater. AFAS ERP Software has teamed up with Stage Entertainment Netherlands as sponsor of the theatre that is renowned for its big international musicals produced by Joop van den Ende Theaterproducties such as Aida, The Lion King, Tarzan, Mary Poppins and, as of the fall, Wicked. The Circustheater was built almost 110 years ago and, since the early 1990’s, it became the crown jewel within Stage Entertainment’s theatre portfolio.
AFAS is a Dutch software company which started in 1996. It employs 300 people and counts 10,000 clients. The turnover grew from 3 million euro in 1996 to 50 million euro in 2010. AFAS also sponsors Tennis Classics (since 2008), as well as, the premier league football club AZ (since 2010).