Group Web Analyst

Amsterdam Full time Marketing Specialist

What connects us at Stage is our strong passion for live entertainment, musicals and first-class theater performances. This common bond turns a colorful mix of people from a wide variety of professions into one dedicated team: a true "we". A team that does exceptional work by always striving for the best. A team that knows how to thrill millions of spectators with extraordinary shows on all our stages across Europe. We want to share our passion with you, too. That’s why we’re looking for you! 

Group Web Analyst is where your challenge starts:
The thrill of excitement you feel during a live entertainment show with your family or friends. The anticipation before the show, waiting for that curtain to rise, and the enjoyment afterwards. It's moments like these that make life magical. 
At Stage Entertainment, we believe we can bring the experience of live entertainment to the online world. We have decided to bring this into reality via our website platform, optimizing the customer journey. And we are passionate about making this online experience as magical as possible. 

As the Group Web Analyst, you will work in an international, agile and exciting environment that is driving to bring the best-in-class customer- and digital experiences for musical visitors. You will join a growing and evolving eCommerce team, where you will work in close collaboration with the Group CRO Lead alongside eCommerce experts and local multi-disciplinary teams. You are the ideal candidate if you bring relevant experience alongside passion for optimizing the eCommerce experience.  

Specific responsibilities as Group Web Analyst:

  • Manage and maintain website analytics tools (e.g., Google Analytics, Adobe Analytics) to ensure accurate data collection and reporting.
  • Perform in-depth analysis of website data, user behavior, and conversion funnels to identify trends, patterns, and opportunities for optimization.
  • Generate reports and dashboards to track key performance indicators (KPIs) and provide actionable insights to stakeholders (using Google Looker Studio and PowerBi).
  • Collaborate with cross-functional teams (e.g., marketing, design, development) to provide data-driven and optimized website implementation recommendations.
  • Conduct user research, to gain insights into user preferences and behavior.
  • Monitor website performance metrics (e.g., page load speed, mobile responsiveness) and identify areas for improvement.
  • Stay updated on industry trends, best practices, and emerging technologies in web analytics and user experience.
  • Efficiently configure and maintain tags across all digital properties by leveraging the capabilities of Google Tag Manager. 
  • Guarantee precise data gathering for a diverse range of essential third-party tools, including Google Analytics, Meta, Google Ads, and JavaScript snippets.
  • Collaborate with the legal team to ensure compliance with cookie and data tracking regulations.

This is what you bring:

  • Minimum 3 years’ experience in web analytics. 
  • Minimum 1-2 years specifically supporting website testing (A/B and multivariate) and conversion rate optimization activities.
  • Strong expertise in web analytics, with hands-on experience using tools like Google Analytics, Adobe Analytics, or similar platforms.
  • Exhibit an analytical mindset with a track record of unearthing quality insights, creatively visualising those and a drive to action solutions in response to customer behaviour.
  • Expertise in managing and tracking customer's personal data.
  • A solid foundation in tag management and event triggering essential for effective data collection in web metrics tools.
  • Strong communication and collaboration skills to work effectively with cross-functional teams.
  • Experience conducting A/B testing and multivariate testing to optimize website performance and conversion rates.
  • Familiarity with conversion rate optimization (CRO) techniques and tools.
  • Familiarity with agile methodologies and project management frameworks is a plus.

Performance metrics

  • Conversion rates and conversion rate improvement over time
  • Website traffic, user engagement, and bounce rate
  • Goal completions and conversion funnels
  • Revenue generated through the website
  • User satisfaction and feedback
  • Effectiveness of website optimization initiatives
  • What does Stage Entertainment offer:
  • 25 vacation days to enjoy, 1 D&I day and 2 designated days off from Stage Entertainment. 
  • Good pension plan and travel allowance.
  • Cozy if you work in the office, but also consider it is important that you work in the office a minimum of 3 days.
  • Opportunity to work remotely for two weeks, destination of your choice.

Your work makes an impact both Stage Entertainment headquarters and internationally. You will work with diverse, passionate colleagues all over Europe. 

Did you know? “Men apply for a job when they meet only 60% of the qualifications, but women apply only if they meet 100% of them.” Stage Entertainment encourages candidates who don’t perfectly fit all qualifications. However, candidates must demonstrate a history of innate curiosity and rapid learning and articulate how skills and experiences are transferable to our industry.
Stage Entertainment ensures we are always recruiting a diverse mix of colleagues who are representative of the diverse audiences we attract. In doing so, we have access to a broad range of ideas, perspectives and insights that allow us to create magical experiences. Please find more information about our D&I initiatives:   DEI | Stage Entertainment (